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Capture Your Brand: A Non-Techy Guide to DIY Brand Photography for Makers & Wellness Business Owners

I made a new guide to help creative makers and wellness biz owners take DIY personal brand photos… and I am excited to share it with you :-)

Take control of your personal brand photography and capture your own pro shots, with zero-tech, packed full with tips and tricks for beginners.

Say goodbye to overused, generic stock images and expensive photoshoots. Create your own authentic, high-quality personal brand photos using just your phone and a few simple tips and tricks wherever you are!

What actually is Personal Brand Photography?

Photos of you in your business, and your products or services that reflect your personality, your workspace, and the essence of your practice. They help you build that connection with your audience and draw in potential clients who feel aligned with your approach.

The Benefits of DIY Brand Photography vs a Pro Shoot

It is not just the copy you need to pay attention to when creating the content for a new website. Good quality and well selected imagery is also very important. If you are working with a website designer, they will create the overall page layout design, but the specific brand imagery itself will typically be a joint effort or down to you to supply. 

One of the main advantages of creating your own brand photos is the freedom to produce content whenever you need it.

Hiring a professional photographer for every update or seasonal shoot can be expensive and impractical, but with your own setup, you can refresh your images as often as you’d like - keeping your visuals relevant and allowing you to capture real-time moments that speak to your audience. Whether it’s a calming morning ritual, a new product, or a seasonal scene, DIY photography allows you to share current, authentic visuals whenever inspiration strikes.

Another advantage of taking your own photos is the comfort factor. Many people find it challenging to relax in front of a professional photographer, which can result in photos that feel a bit stiff or overly posed. DIY photography, on the other hand, allows you to capture images in your own space or in familiar surroundings, where you can truly be yourself.

Whether you enlist a close friend, family member, or even just use a remote timer, you’ll find it’s much easier to relax, have fun, and let your true personality shine through. This can lead to images that feel warm and relatable, helping potential clients see the real person behind your brand in a true to life setting.

Having control over your brand photography also means that you can quickly and easily capture authentic moments and details whenever inspiration strikes.

You’re not limited to a single day’s shoot - you can document a serene morning routine, a cozy winter setup, or the vibrant colours of summer, adding variety and real-time relevance to your online presence. This flexibility enables you to capture your brand's story in real time, connecting with your audience in a dynamic way.

Curious if it’s for you?

Take a look at the contents page:

  • The Benefits Of DIY-ing Your Brand Photography

  • Why Quality Photos (and avoiding stock images) Matter For Your Brand

  • Top 20 Tips For Taking Great Brand Photos! (This section is gold!)

  • Out And About: Capturing Authentic Brand Content Wherever You Go

  • Quick Editing Tips To Make Your Photos Pop

  • A Quick Guide To Image Sizing & Proportions

  • Helpful Tools You Might Consider

  • Personalising Stock Photography

  • Checklist Overview

The checklist overview is great to print out as a checklist of key things to keep in mind each time you shoot or if you feel overwhelmed with where to start and just want the summary. You can see it in the image below.

You can also head to the sales page with more info and FAQ’s.

My aim with the guide, is that you’ll feel more confident capturing your brand personality, and discover how to turn everyday opportunities into unique content for your business.

Whether you're at home or out and about, you'll learn to create professional-looking photos that truly stand out and connect with your audience, all year round.

Ready to elevate your personal brand photos?

Grab your guide and start creating beautiful, personalised content for your business.

I’d love to hear how you get on!


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